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Shernaz Daver, a marketing strategist at Khosla Ventures, is departing after five years to focus on new opportunities. Her career has consistently predicted tech industry trends, from search engines to streaming services. Daver transformed KV into a leading AI-focused venture firm by emphasizing early-stage investments and brand clarity. She pioneered strategies like the ‘equals exercise’ to define company identities. Her departure highlights her role in shaping Silicon Valley’s narrative around innovation and marketing.
Key facts
- Daver helped reposition Khosla Ventures as a top AI investment firm through strategic branding.
- She emphasized the importance of being ‘early’ in venture investments to secure industry recognition.
- Daver developed the ‘equals exercise’ to ensure companies have clear, memorable brand identities.
- Her approach combines traditional media with digital platforms to create lasting brand visibility.
- She advocates for measured social media use, warning against inflammatory content that prioritizes relevance over substance.
