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Adobe has agreed to acquire Semrush for $1.9 billion in cash, aiming to enhance its marketing tools. The deal offers Semrush shareholders $12 per share, significantly above its recent stock price. Adobe highlights the growing importance of AI-driven content optimization for businesses. Data shows AI chatbots drove a 1,200% surge in retail website traffic in October. Semrush’s expertise in generative engine optimization aligns with Adobe’s strategy to capture emerging AI-driven marketing opportunities.
Key facts
- Adobe is acquiring Semrush for $1.9 billion to expand its digital marketing capabilities.
- The deal values Semrush at $12 per share, doubling its recent stock price of $6.89.
- Adobe cites rising AI adoption as a key driver for integrating Semrush’s optimization tools.
- AI chatbots contributed a 1,200% increase in retail website traffic in October 2025.
- Semrush’s GEO tools now support optimization for AI platforms like ChatGPT and Copilot.
TAGS:
#Adobe acquisition #AI optimization #brand visibility #digital marketing #Generative AI #Semrush #SEO
