Source of this article and featured image is TechCrunch. Description and key fact are generated by Codevision AI system.
Amazon’s AI chatbot Rufus experienced significant growth in user engagement during Black Friday, with purchase sessions increasing by 10.0% compared to the previous 30 days. Data from Sensor Tower highlights Rufus’s role in driving sales, as sessions resulting in purchases surged sharply while non-Rufus sessions grew modestly. The chatbot’s adoption spiked by 75% day-over-day for purchase-related interactions, outpacing the 35% growth seen without Rufus. This trend underscores the potential of AI tools in enhancing shopping experiences and boosting conversion rates. The findings offer insights into how AI integration can impact retail performance during high-demand periods.
Key facts
- Rufus’s adoption on Black Friday led to a 100% increase in purchase sessions compared to the prior 30 days.
- Sessions involving Rufus saw a 75% day-over-day surge in purchases, surpassing the 35% growth of non-Rufus sessions.
- Sensor Tower data revealed a stark contrast between Rufus-enabled and standard shopping interactions.
- The chatbot’s performance highlights AI’s potential to drive sales during peak shopping events.
- Amazon’s Rufus integration demonstrates how AI tools can influence consumer behavior and conversion rates.
