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ChatGPT referrals to retail apps saw a 28% year-over-year surge during Black Friday, according to Apptopia analysis. The report highlights how AI-driven traffic is reshaping e-commerce referral patterns, with Amazon capturing 54% of ChatGPT referrals compared to Walmart’s 14.9%. Sarah Perez’s report notes that while AI traffic is growing, it remains a small fraction of overall consumer activity. Apptopia defines referral sessions as mobile app visits following a ChatGPT interaction within 30 seconds. Despite the rise, ChatGPT referrals account for just 0.82% of all sessions during peak shopping periods.

Key facts

  • ChatGPT referrals to retail apps grew 28% year-over-year during Black Friday.
  • Apptopia’s analysis tracks AI-driven traffic patterns impacting e-commerce.
  • Amazon captured 54% of ChatGPT referrals, up from 40.5% in 2024.
  • Referral sessions are defined as mobile app visits within 30 seconds of a ChatGPT interaction.
  • ChatGPT referrals represent 0.82% of all sessions during holiday shopping periods.
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TAGS: #AI referrals  #AI traffic  #Apptopia  #Black Friday  #ChatGPT  #consumer behavior  #e-commerce  #holiday shopping  #retail apps