Source of this article and featured image: TechCrunch.
Description and key facts are generated by the Codevision AI system.
ChatGPT referrals to retail apps saw a 28% year-over-year surge during Black Friday, according to Apptopia analysis. The report highlights how AI-driven traffic is reshaping e-commerce referral patterns, with Amazon capturing 54% of ChatGPT referrals compared to Walmart’s 14.9%. Sarah Perez’s report notes that while AI traffic is growing, it remains a small fraction of overall consumer activity. Apptopia defines referral sessions as mobile app visits following a ChatGPT interaction within 30 seconds. Despite the rise, ChatGPT referrals account for just 0.82% of all sessions during peak shopping periods.
Key facts
- ChatGPT referrals to retail apps grew 28% year-over-year during Black Friday.
- Apptopia’s analysis tracks AI-driven traffic patterns impacting e-commerce.
- Amazon captured 54% of ChatGPT referrals, up from 40.5% in 2024.
- Referral sessions are defined as mobile app visits within 30 seconds of a ChatGPT interaction.
- ChatGPT referrals represent 0.82% of all sessions during holiday shopping periods.
Tags:
#AI referrals
#AI traffic
#Apptopia
#Black Friday
#ChatGPT
#consumer behavior
#e-commerce
#holiday shopping
#retail apps
