Google is introducing new AI shopping features to enhance the online shopping experience, especially during the holiday season. The updates include conversational shopping in Google Search, new features in the Gemini app, agentic checkout, and an AI tool that can call local stores to check product availability. These tools aim to make shopping more natural and easy by reducing tedious tasks while keeping the fun aspects of the experience. The AI feature is built on Google’s Duplex technology and is rolling out in the U.S. for specific categories like toys, health and beauty products, and electronics. This update is worth reading because it represents a significant shift in how AI is being integrated into everyday shopping experiences. Readers will learn how to use AI to streamline their shopping process and make informed purchasing decisions.
Key facts
- Google is rolling out AI shopping updates to improve the online shopping experience during the holiday season.
- The new features include conversational shopping in Google Search and an AI tool that can call local stores to check product availability.
- The AI feature is built on Google’s Duplex technology and is rolling out in the U.S. for specific categories like toys and electronics.
- Google aims to reduce tedious tasks in shopping while keeping the fun aspects like browsing and serendipitous discovery.
- Retailers can choose to opt out of receiving calls from the AI, and the system will disclose that it is an AI calling on a customer’s behalf.
