Source of this article and featured image is TechCrunch AI. Description and key fact are generated by Codevision AI system.
OpenAI is expanding its retail presence by partnering with Target to launch a ChatGPT-powered app for shoppers. The move follows OpenAI’s recent additions of retail apps like Canva and Spotify to its platform. The Target app will enable users to browse products, create baskets, and complete purchases within the ChatGPT interface. OpenAI’s strategy focuses on integrating AI into commerce through tools like ‘Instant Checkout’ for seamless shopping experiences. This collaboration strengthens OpenAI’s enterprise ties with Target, which will also adopt ChatGPT Enterprise for internal operations.
Key facts
- Target is set to debut a ChatGPT-powered app for shoppers, allowing features like product browsing and checkout within conversations.
- OpenAI has previously partnered with companies such as Canva, Spotify, and Etsy to integrate AI into retail services.
- The new Target app will support multi-item basket creation and food shopping capabilities through the Chat, GPT interface.
- OpenAI’s ‘Instant Checkout’ system enables AI-driven purchases with retailers like Shopify and Etsy.
- Target will expand its use of OpenAI’s models for supply chain optimization and customer service tools.
