Source of this article and featured image is TechCrunch. Description and key fact are generated by Codevision AI system.
Threads, Meta’s competitor to X, is targeting podcasters by introducing new features to boost discussions around podcasts and help creators promote their shows. The app will highlight podcast links in the feed with eye-catching designs and provide a dedicated space in user profiles for podcast links. These changes aim to make it easier for podcasters to grow their audience and engage with listeners. The move is part of Meta’s broader strategy to become the go-to platform for conversations about podcasts and cultural content. This initiative reflects the growing importance of podcasts in digital culture and their potential to drive engagement on social platforms.
Key facts
- Threads is introducing new features to help podcasters promote their shows and foster discussions.
- Podcast links in the feed will be visually enhanced with colorful backgrounds and image thumbnails.
- Creators will have a dedicated section in their profile to add a link to their podcast.
- Meta aims to become the primary platform for conversations about podcasts and cultural content.
- Threads currently has over 400 million monthly active users and 150 million daily active users.
