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TikTok is introducing a new feature allowing users to customize their For You feed by adjusting the amount of AI-generated content they see. The update includes enhanced labeling tools to identify synthetic content, addressing growing concerns about AI’s role in social media. The AI-generated content (AIGC) control is integrated into TikTok’s Manage Topics tool, giving users more control over their viewing preferences. This development comes amid competition from platforms like Meta and OpenAI, which are also exploring AI-centric content strategies. TikTok emphasizes that the feature aims to diversify feeds without removing existing content entirely.

Key facts

  • TikTok users can now adjust AI-generated content visibility via the Manage Topics tool in Settings.
  • The platform is testing ‘invisible watermarking’ to improve AI content labeling, making it harder to remove.
  • TikTok will apply watermarks to AI-generated content created with its tools and C2PA’s Content Credentials.
  • The company is launching a $2 million AI literacy fund to educate users about AI safety and ethics.
  • Competitors like Meta and OpenAI are also developing AI-focused platforms, prompting TikTok’s proactive measures.
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TAGS: #AI content  #AI literacy  #Content labeling  #Digital ethics  #Meta competition  #OpenAI  #Social media regulation  #TikTok updates