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Amazon Music has launched a new feature called ‘Fan Groups,’ allowing users to create and join communities based on their music preferences. This feature enables fans to chat, post, and share songs within these groups. Users can access Fan Groups through the ‘Find’ tab in the app and explore over 30 different groups focused on various genres and artists. Artists can also join these groups, offering them a direct way to connect with fans and build stronger communities. This initiative is part of Amazon’s effort to compete with platforms like Spotify, which has introduced similar social features.

Key facts

  • Amazon Music introduced ‘Fan Groups,’ a new beta feature for users in Canada to create and join music-based communities.
  • Users can access Fan Groups through the ‘Find’ tab and explore over 30 groups focused on different genres and artists.
  • Group members can create posts, chat, and share songs, with the ability to stream music directly within the conversation.
  • Artists can join these groups to connect with fans, share exclusive content, and build stronger communities with supporters.
  • Fan Groups is part of Amazon’s strategy to compete with Spotify and other music platforms by enhancing user interaction.
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