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Apple has appointed Amar Subramanya, a Microsoft veteran with Google experience, as its new AI chief following John Giannandrea’s departure. Giannandrea’s exit follows years of struggles with Apple Intelligence, which faced criticism for flawed features and delayed launches. The company’s AI initiatives, including Siri, have encountered significant setbacks, prompting internal restructuring. Bloomberg’s investigation highlighted poor communication and leadership issues within Apple’s AI division. The move reflects Apple’s ongoing challenges in competing with rivals like Google and Microsoft in AI innovation.
Key facts
- Apple has replaced John Giannandrea with Amar Subramanya, a former Google and Microsoft executive, as its new AI chief.
- Apple Intelligence, the company’s AI initiative, faced public backlash for generating false headlines and technical failures.
- Bloomberg’s investigation revealed internal dysfunction, including misaligned budgets and leadership conflicts within Apple’s AI team.
- Apple is reportedly using Google’s Gemini AI model to revamp Siri, marking a rare collaboration between longtime rivals.
- Apple’s privacy-first approach to on-device AI contrasts with competitors’ cloud-based strategies, affecting model capabilities.
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#AI challenges #AI Competition #AI leadership #AI strategy #Apple AI #Apple Intelligence #Apple Silicon #Google Gemini #Siri #TechCrunch
