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Google is enhancing AI-driven scam detection in India by introducing on-device fraud alerts for Pixel 9 phones and screen-sharing warnings for financial apps. Digital fraud is rising sharply in India, with over 13,500 cases reported in 2024 and an estimated ₹70 billion in losses during the first five months of 2025. The new features, powered by Gemini Nano, focus on English-speaking users and exclude non-Pixel Android devices, limiting their reach in a market dominated by non-English smartphone users. Google’s efforts also include blocking predatory loan apps via Play Protect and partnering with financial institutions to combat fraud. Despite these measures, gaps remain, as fake apps and scams continue to exploit the app ecosystem.

Key facts

• Google is deploying AI-powered scam detection on Pixel 9 devices to flag fraudulent calls in real time.
• New screen-sharing alerts for financial apps aim to prevent fraudsters from stealing credentials during calls.
• The language restriction to English limits the feature’s accessibility in India’s predominantly non-English smartphone market.
• Google’s Play Protect service blocked over 115 million malicious app installations in 2024 to curb fraud.
• The DigiKavach campaign has reached 250 million users to raise awareness about digital fraud prevention.