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New York’s state budget introduces mandatory disclosure rules for businesses using personal data to set variable prices for customers. The law requires companies to inform shoppers that prices are algorithmically determined based on individual data. Industry representatives like Uber argue the regulation is ambiguously worded and not fully applicable to their pricing models. A retail industry group has challenged the law in court, but a federal judge allowed the case to proceed. Legal experts highlight the law’s potential significance for consumer protection despite calls for further regulatory clarity.
Key facts
- New York mandates businesses disclose personalized pricing algorithms to customers
- The law requires explicit labeling of price differences based on consumer data
- Uber claims its dynamic pricing relies on geography and demand, not personal data
- The National Retail Federation filed a lawsuit to block the regulation
- Legal analysts acknowledge the law’s importance but note ongoing regulatory challenges
TAGS:
#algorithmic pricing #consumer rights #Data Privacy #New York law #personalized pricing #Regulation #Tech policy
