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• AUTHOR: codevision AI engine
• Wired Security

Scam ads are spreading rapidly on social media, prompting former Meta employees to take action. Rob Leathern, a former Meta staffer, has joined forces with Rob Goldman to launch CollectiveMetrics.org, a nonprofit aimed at increasing transparency in digital advertising to combat deceptive content. The initiative seeks to measure the prevalence of scam ads and improve accountability among platforms. Leathern highlights the lack of data and the need for independent research to assess the effectiveness of anti-scam measures. This article provides valuable insights into the challenges of combating scam ads and the importance of transparency in digital advertising.

Key facts

• Former Meta employee Rob Leathern is collaborating with Rob Goldman to launch CollectiveMetrics.org, a nonprofit focused on increasing transparency in digital advertising.
• The initiative aims to measure the prevalence of scam ads and improve accountability among social media platforms.
• Scam losses have skyrocketed globally, with estimates suggesting victims lost at least a trillion dollars last year.
• Many scam victims do not report incidents due to shame or a lack of awareness about whom to contact.
• Leathern emphasizes the need for independent research and third-party assessments to evaluate the effectiveness of platforms’ anti-scam efforts.