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Boop’s new app transforms social travel recommendations into customizable itineraries by leveraging AI and user-generated data. Instead of generic AI plans, users access real-world trip guides from friends and creators, enabling personalized travel experiences. Founded by Nancy Li Smith, a former Meta and Microsoft executive, Boop addresses the stress of planning trips, particularly for women who often bear the emotional labor of decision-making. The platform allows creators to monetize their travel content through affiliate commissions, offering income opportunities for influencers. By integrating social trust with AI, Boop aims to simplify travel planning and turn memories into shareable resources.

Key facts

• Boop’s app converts social travel recommendations into bookable itineraries using AI and location data from user photos.
• The platform enables travelers to copy and personalize real trips shared by friends and creators, reducing planning time.
• Nancy Li Smith, a former Meta and Microsoft executive, founded Boop to address the emotional labor of travel planning.
• Creators earn affiliate commissions from bookings made via their Boop links, with potential income ranging from $50 to $100 per copy.
• Boop partners with major travel platforms like Expedia and Marriott to integrate bookings and expand its ecosystem.