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Kaltura, an AI video platform based in New York, has acquired eSelf.ai, an Israeli startup specializing in conversational avatars, for $27 million. The acquisition aims to enhance Kaltura’s video offerings by integrating eSelf’s technology, which enables AI-generated digital humans to interact with users in real time. The deal highlights Kaltura’s strategic move to evolve from a video platform into a provider of video-based customer and employee experiences. The founders of eSelf, including Alan Bekker, a former Snap AI developer, will join Kaltura to oversee the integration. This acquisition is part of Kaltura’s ongoing strategy to expand its capabilities in AI-driven video solutions.

Key facts

• Kaltura acquired eSelf.ai, an Israeli startup, for $27 million to enhance its AI video platform.
• eSelf.ai specializes in creating conversational avatars that can interact with users in real time.
• The founders of eSelf, including Alan Bekker, a former Snap AI developer, will join Kaltura to lead the integration.
• Kaltura plans to use eSelf’s technology to develop virtual agents that can listen, speak, and interpret user screens.
• This acquisition is part of Kaltura’s strategy to transition from a video platform to a provider of video-based customer and employee experiences.