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Brevo, a Paris-based customer relationship management company, has reached unicorn status with a $583 million funding round. The startup aims to challenge CRM leaders like HubSpot and Salesforce by expanding its U.S. presence, where it currently generates 15% of revenue. Formerly known as Sendinblue, the company evolved from an email marketing tool for small businesses into a broader platform with over 600,000 customers. CEO Armand Thiberge emphasized capturing 50% of the U.S. market, which represents half of the global CRM sector. Anna Heim’s report highlights Brevo’s rapid growth and strategic positioning in the competitive tech landscape.
Key facts
- Brevo secured $583 million in funding to expand its U.S. operations against major CRM competitors.
- The company rebranded from Sendinblue in 2020, broadening its product scope beyond email marketing.
- Brevo now serves over 600,000 customers, including large enterprises like Carrefour and H&M.
- The U.S. market accounts for 15% of Brevo’s revenue, with growth plans targeting a 50% share.
- The funding will accelerate Brevo’s global expansion while maintaining strong European markets.
TAGS:
#Brevo #CRM #email marketing #European expansion #funding #SaaS #Tech startup #U.S. market #unicorn startup #venture capital
