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Onton, an AI-driven e-commerce platform, secured $15 million in funding to expand its services beyond furniture into apparel and other categories. The company leverages advanced AI models to enhance user experience through personalized recommendations and intuitive interfaces. Its neuro-symbolic AI system adapts to user behavior, improving search accuracy over time. Onton also offers image-based search and virtual room visualization tools to simplify product discovery. The platform claims to achieve 3-5 times higher conversion rates than traditional e-commerce sites.
Key facts
- Onton raised $15 million in funding from Founders Fund, Sequoia Capital, and Index Ventures.
- The company is expanding into apparel, competing with platforms like Daydream and Style.ai.
- Its AI combines symbolic reasoning and deep learning to understand user intent and preferences.
- Users can visualize products in real-life settings using image uploads and virtual canvas tools.
- Onton’s team has grown from 3 to 10 employees, with plans to reach 15 by hiring engineers and researchers.
