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OpenAI and Perplexity have introduced AI-driven shopping tools that integrate with their chatbots to assist users in product research. Both platforms offer similar functionalities, such as generating purchase recommendations based on user queries or image analysis. Perplexity emphasizes its chatbot’s memory capabilities to personalize shopping suggestions using user data like location and profession. Adobe forecasts a 520% surge in AI-assisted online shopping during the 2025 holiday season, benefiting startups like Phia. These innovations highlight the growing role of AI in enhancing consumer decision-making processes.
Key facts
- OpenAI and Perplexity have launched AI shopping assistants integrated into their chatbots.
- Both tools allow users to request product recommendations via text queries or image analysis.
- Perplexity’s chatbot uses memory features to tailor shopping advice based on user profiles.
- Adobe predicts a 520% increase in AI-powered online shopping during the 2025 holiday season.
- Competitors like Phia are positioning themselves to capitalize on the rising demand for AI shopping solutions.
