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Masha Bucher, founder of Day One Ventures, discusses how her background in PR and marketing shaped her approach to venture capital. She emphasizes the importance of storytelling in investment decisions, combining PR support with funding to create value for startups. Bucher highlights the misalignment in traditional PR services, which often prioritize slower timelines over startup needs. Her integrated model allows for faster, more cost-effective support for early-stage companies. The interview underscores the role of narrative in building sustainable business strategies.
Key facts
- Masha Bucher transitioned from PR and marketing roles to founding Day One Ventures in 2018.
- The firm merges venture capital with integrated PR support to enhance startup success.
- Traditional PR firms often prioritize slower timelines, conflicting with startup urgency.
- Day One Ventures advocates for affordable PR solutions to avoid financial strain on early-stage companies.
- Bucher focuses on supporting startups during critical early stages with trusted advisory.
