Source of this article and featured image is TechCrunch. Description and key fact are generated by Codevision AI system.
Isabelle Johannessen of TechCrunch interviewed founders of Luna and Untapped Solutions, exploring their strategies for targeting niche markets. Luna, a well-being app for teenage girls, used school tours and brand ambassadors to engage its audience, while Untapped Solutions focused on prison tablet access for formerly incarcerated individuals. Both startups emphasized grassroots outreach, with Luna leveraging Taylor Swift concerts and Untapped Solutions creating reentry events. Their approaches highlight the importance of direct engagement over traditional advertising. The episode offers insights into building customer-centric strategies for underserved markets.
Key facts
- Luna co-founders conducted school tours to gather feedback from teenage girls, leading to a grassroots ambassador program.
- Untapped Solutions prioritized prison tablet deployment to reach formerly incarcerated individuals, ensuring platform accessibility.
- Luna expanded its reach through Taylor Swift concerts and social media creators, targeting its core demographic directly.
- Untapped Solutions established the National Reentry Coalition and partnered with reentry agencies to scale its impact.
- Both startups emphasized strategic partnerships and hands-on engagement over conventional advertising methods.
TAGS:
#entrepreneurship #go-to-market #Luna #niche marketing #reentry programs #startup strategies #TechCrunch #Untapped Solutions
