YouTubers are increasingly relying on alternative revenue streams beyond ad income, as highlighted in this article by Lauren Forristal. Many creators are expanding into merchandise, subscriptions, and physical products to sustain their businesses. For example, MrBeast has launched a successful merchandise line and YouTube Premium service, while Logan Paul has ventured into energy drinks and apparel. These strategies reflect a broader trend of diversification among YouTubers to mitigate reliance on ads. This article is worth reading because it provides insights into how top creators are adapting to the evolving digital landscape. Readers will learn about the various business models and challenges faced by YouTubers as they transition from content creators to entrepreneurs.
Key facts
- YouTubers are diversifying their income beyond ad revenue by launching merchandise lines and subscription services.
- MrBeast has sold over 100 million items through his merchandise line and launched YouTube Premium.
- Logan Paul’s energy drink brand, Prime, reached $1.2 billion in sales but faced a 70% sales decline in the UK.
- Ryan’s World, a children’s toy review channel, generated $250 million in revenue through its merchandise line.
- Huda Kattan’s brand, Huda Beauty, was sold to TSG Consumer Partners in 2017 and repurchased in 2024.
