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American shoppers broke a record by spending $11.8 billion online during Black Friday, according to Adobe Analytics. This marks a 9% increase compared to last year’s $10.8 billion, with peak spending reaching $12.5 million per minute between 10am and 2pm. Adobe highlights the shift toward e-commerce as consumers prioritize staying home for deals. Cyber Monday is projected to surpass Black Friday, with $14.2 billion in online spending anticipated. Retailers use Adobe’s data to gauge broader holiday shopping trends.
Key facts
- Black Friday online spending hit $11.8 billion, setting a new record.
- Spending increased by 9% compared to last year’s $10.8 billion.
- Peak online sales reached $12.5 million per minute during key hours.
- Cyber Monday is projected to surpass Black Friday spending.
- Retailers rely on Adobe’s data to forecast holiday shopping patterns.
