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Pew Research Center’s latest report highlights X’s enduring dominance in the U.S. social media landscape, with 21% of adults using the platform compared to smaller shares for competitors like Threads and Bluesky. Despite increased competition from decentralized networks and startups, X remains the top choice for short-form text posts. The report notes that X’s user base has remained relatively stable over years, contrasting with the decline of some alternatives like Hive and T2. While platforms like YouTube and Facebook continue to lead in overall usage, TikTok and Instagram have seen significant growth. The findings underscore X’s resilience amid shifting market dynamics and evolving user preferences.

Key facts

  • X (formerly Twitter) has 21% U.S. adult users, outpacing Threads (8%) and Bluesky (4%) in Pew Research data.
  • X’s user base has remained relatively stable over years, despite competition from alternatives like Mastodon and Spill.
  • YouTube and Facebook remain the most widely used platforms, with 84% and 71% of U.S. adults, respectively.
  • TikTok and Instagram have grown rapidly, reaching 37% and 50% of U.S. adults, respectively, since 2021.
  • Reddit’s user base has increased to 26% of U.S. adults, driven by AI data licensing deals and platform evolution.
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