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Kara Nortman’s investment in women’s sports has transformed Angel City FC into a commercial success despite on-field struggles, inspiring her to launch Monarch Collective, a $250 million fund dedicated to women’s sports. The fund’s focus on operational growth and infrastructure has expanded beyond Angel City, with investments in NWSL teams and FC Viktoria Berlin. Nortman highlights the rapid growth of the women’s sports market, which has surged from $500 million to $3 billion since 2023. Her approach emphasizes sustainable ecosystems over short-term hype, stressing the need for governance and community engagement. This case study offers insights into how investors can navigate the evolving landscape of women’s sports.
Key facts
- Angel City FC, co-founded by Kara Nortman, achieved $30 million in revenue within its first season despite finishing 11th in its league.
- Monarch Collective, a $250 million fund launched in 2023, is the first investment vehicle exclusively focused on women’s sports.
- The fund now owns stakes in four women’s soccer teams, including FC Viktoria Berlin, marking Monarch’s first foreign investment in a German women’s club.
- The women’s sports market has grown from an estimated $500 million to nearly $3 billion since Monarch’s inception in 2023.
- Nortman advocates for systemic investment in governance and infrastructure to sustain growth, rather than relying on media-driven attention.
TAGS:
#Angel City FC #Kara Nortman #Monarch Collective #women's sports investment #women's sports market growth
