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02.12.2025

ChatGPT referrals to retailers’ apps increased 28% year-over-year, says report

ChatGPT referrals to retail apps saw a 28% year-over-year surge during Black Friday, according to Apptopia analysis. The report highlights how AI-driven traffic is reshaping e-commerce referral patterns, with...

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TechCrunch
01.12.2025

Amazon’s AI chatbot Rufus drove sales on Black Friday

Amazon’s AI chatbot Rufus experienced significant growth in user engagement during Black Friday, with purchase sessions increasing by 10.0% compared to the previous 30 days. Data from Sensor Tower...

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TechCrunch
29.11.2025

Black Friday sets online spending record of $11.8B, Adobe says

American shoppers broke a record by spending $11.8 billion online during Black Friday, according to Adobe Analytics. This marks a 9% increase compared to last year’s $10.8 billion, with...

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TechCrunch