02.12.2025
ChatGPT referrals to retailers’ apps increased 28% year-over-year, says report
ChatGPT referrals to retail apps saw a 28% year-over-year surge during Black Friday, according to Apptopia analysis. The report highlights how AI-driven traffic is reshaping e-commerce referral patterns, with...
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01.12.2025
Amazon’s AI chatbot Rufus drove sales on Black Friday
Amazon’s AI chatbot Rufus experienced significant growth in user engagement during Black Friday, with purchase sessions increasing by 10.0% compared to the previous 30 days. Data from Sensor Tower...
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29.11.2025
Black Friday sets online spending record of $11.8B, Adobe says
American shoppers broke a record by spending $11.8 billion online during Black Friday, according to Adobe Analytics. This marks a 9% increase compared to last year’s $10.8 billion, with...
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